About

History

Bob Colloredo, President

Colloredo & Associates is a full-service, integrated marketing and advertising agency located in Knoxville, Tennessee. The company, founded by Bob Colloredo in 2006, specializes in developing marketing and advertising programs and creating and producing each component from concept to completion. Turnkey.

Bob, a veteran of the Knoxville advertising business since the 1980s, had developed extensive media planning, strategic marketing planning and account service experience while working for Knoxville area advertising agencies before deciding to branch out on his own.

 Laura, his wife, soon joined Bob and brought with her nearly 15 years’ experience in medical management and marketing as director for the area’s first on-site LASIK center, the Campbell Cunningham Laser Center. Today, Laura consults with agency clients in marketing protocols, creative development, program development and physician relations.

In addition to having one of the most experienced marketing professionals in the area directing all phases of the development process, Colloredo & Associates also utilizes collaborations with creative and marketing professionals across the Eastern seaboard to leverage specialties in all phases of the creative process. We assemble teams of talent tailored for each client in terms of experience, knowhow and specialty. What’s more, the client doesn’t pay for people or equipment sitting at idle. The client only pays for the right tools at the right time.

What We Do

At Colloredo & Associates, our integrated marketing approach takes all possibilities into account, so we’re adept at all forms of advertising include television, radio, newspaper, magazine, internet, billboards, direct mail and more. We also plan, create and manage social media campaigns, print literature, websites, point-of-purchase (POP), presentations, video, and mostly every possible advertising medium.

We also create and execute product introductions, including naming, logo design, packaging and product design consultation, public relations, and other marketing strategies.

Honors And Awards

We and our associates have won dozens of American Advertising Federation (ADDY), Public Relations Society of America, Society for Technical Communications, (list medical marketing and other awards), and other awards.

How We Give Back

We get to work in one of the greatest professions in the world, and we’re grateful for this.  So we make sure we take the time to give back, by contributing our time and expertise in numerous pro bono projects, including ones for Susan G. Komen Race for the Cure, Sacred Heart school, Knoxville Volunteer Emergency Rescue Squad, St. Jude Children’s Research Hospital, and others.