Knoxville, TN—Integrated Advertising and Marketing Firm Colloredo & Associates names Knoxville native Jesse Olive as Director of Digital Marketing/Project Manager. Olive will bring 17 years’ experience in digital marketing and 14 years’ experience in marketing related project management to Knoxville firm, Colloredo & Associates, that specializes in integrated marketing, including all forms of digital marketing as well as traditional media.
Olive was previously a PMO Project Manager at Principle Group–a site branding implementation company based out of the United Kingdom that serves a fortune 500 client list. From Principle Group’s United States office located in Knoxville, TN, Jesse worked with a team of PMO Project Managers to manage a fortune 15 client, AT&T’s, expansion of nearly 1500 sites across Mexico.
Over 6 years prior to working for Principle Group, Jesse worked in Las Vegas for several companies where he held multiple executive marketing-related roles including Director of Marketing and Creative Services with Coldwell Banker Premier Realty, Vice President of Communications for Central Recovery, and Director of Sales & Marketing for real estate technology boutique, realistiQ. While working in Las Vegas, Jesse established a reputation as a digital marketing “guru” by becoming a top 25 behavioral health profile owner on Linkedin and he was interviewed by the Las Vegas Business Press about the direction of social media and social media best practices for businesses.
While earning his BFA at the University of Tennesee-Knoxville-Knoxville (UTK) in Graphic Design with a concentration in multi-media, Olive gained experience as a lead website designer and HTML programmer for a progressive web development company located in Knoxville, TN. Olive worked on websites for dozens of Knoxville based companies including The Knoxville Chamber of Commerce, The Knoxville Convention & Visitors’ Bureau, Susan G. Komen’s Race for the Cure, Salon Visage, Safety & Ecology Corporation, Bullock Smith, Arnette Draper & Hagood, Realty Executives, Wolftree, and Denark among other businesses and organizations in Knoxville. After graduating from UTK, Jesse became the Director of Internet Services for the Book of Lists’ #2 web development company in Charlotte and later created his own web-centric branding boutique, “Evision”. As the Owner/President of Evision, Olive continued to develop his creative, sales, marketing and project management skills to increase the offerings of his company to include digital media planning, placement and tracking and search engine optimization. After spending 4 years in North Carolina and developing a national clientele that included businesses such as Lincoln Harris, Hedrick, Eatman, Gardner & Kincheloe, European Cellars, Commercial Defeasance, Symphony Management Consulting, Venetica, and Gale, Smith & Associates, Jesse returned to Knoxville for a short stint to help local companies such as Coldwell Banker Wallace & Wallace, Monarch Mortgage and Dean Smith among a portfolio of other companies across the Southern United States before being drawn to Las Vegas.
“All of our clients stress accountability in our advertising programs,” explains Bob Colloredo, President of Colloredo & Associates. “Jesse brings our agency an incredible amount of experience in developing not only innovative online marketing programs, but also an aspect of programming that will help our clients track their sales from initial contact through to the sale and apply cost analysis at each step of the way. It’s a huge positive for our clients and will be incredibly helpful in terms of cost savings and minimizing wasted dollars. We’re very excited to have Jesse on board.”
Jesse Olive graduated from Farragut High School and University of Tennessee. He currently resides in Farragut, Tennessee.
Colloredo & Associates is a fully-integrated marketing and advertising agency located in Knoxville, Tennessee. The agency specializes in providing its clients with a one-stop approach to all things marketing and advertising. For more information: www.colloredomarketing.com