Taking The Reader Underground Ask any person involved in the geotechnical services industry in the Southeast about Rembco Geotechnical Contractors, and you’ll get responses like this: “they are the best at what they do.” But demonstrating this to prospects who don’t know the company is a challenge, because it is difficult to show the company’s work. Virtually everything Rembco does is underground, hidden from sight. So Colloredo & Associates set out to precisely illustrate what Rembco does by taking the reader below ground. A series of illustrations in the form of animations were created to show exactly what happens in specific geotechnical processes. Each of their core services (Micropiles, Compaction Grouting, Soil Nails, Rock Anchors, Sinkholes) was explained in detail in the four-color catalog, using sequenced images that follow each process step by step. Doing this allowed even prospects lacking engineering experience to understand the company’s capabilities and successes.And that provided a powerful introduction to new customers.
Accurately Capturing Difficult-To-Photograph Equipment Tennsmith’s product catalog was 25 years in the making. The company manufactures custom equipment that cuts, folds, and fabricates sheet metal. Depending on demand, several years may elapse between production of a specific machine, so it’s critical to get marketing photography and other materials when the opportunity arises. This isn’t easy. The equipment is large. The factory isn’t designed for photography. But our team has created ways to light and shoot machines to provide the proper perspectives and parallax–critical for marketing metalworking equipment. The photography and marketing materials have to be 100% accurate. Our techniques not only give Tennsmith the visuals needed for its catalogs, but also for integration into online, print advertising, shows, and other marketing channels. Tennsmith is a family owned company in McMinnville Tennessee. And makes the most rigid, high quality machinery in the industry.
Helping Laymen (And Engineers) Understand What Happens Underground Rembco’s capabilities in geotechnical solutions are recognized worldwide, but since much of what they do happens underground, hidden from view, it can be a challenge to help customers understand how the company can solve complicated problems. To eliminate this obstacle, Colloredo & Associates concepted and produced a series of animations that show how Rembco’s processes work. This has been a tremendous help with non-technical audiences (who are often involved in the purchase decision). They have also been extremely popular with engineers, who use them to help convey concepts to colleagues early in the selling process. Below are some examples: Compaction Grouting Sinkhole Remediation Permeation Grouting
Personalized Images And Messages Drive Response Modern Solution developed a highly sophisticated program to identify Lifestage Buckets within a pre-determined demographic. Simply put, they were able to secure direct mail lists of persons who had a tendency to purchase certain goods and services based on their stage in life (age, income, geographic location, etc.) A new printing technique allowed Modern Solution to turn this information to an incredible patient recruitment tool for Ophthalmologists, Dentists, Dermatologists and, yes, Plastic Surgeons. Even with a carefully defined mailing list, the demographics and psychographics of the recipients will vary substantially. But there are now ways to further personalize the messages you send to prospects–and in doing so, make your audience more likely to respond. Variable Data Printing is a new technique involving custom printing whereby every single impression is different. Varying data can include individual messages, such as name, personal interest (i.e., golf, travel, leisure activities), subject and more. Every card is unique. For example, a mailer directed to a female recipient may include a visual and message about where the recipient lives, what sports they enjoy and even have their name included in the headline. The same mailer directed to a male might feature an outdoor scene for hunting or fishing. The individual more closely identifies with the product. This technique used for Modern Solution Cosmetic Surgery used postcards with different images of women based on areas of the body that each recipient might want to enhance with cosmetic surgery based on their lifestage (age, income, interests, etc.). […]