If you are a physician marketing your Ophthalmology practice or any other practice, one of the challenges is creating a trust with patients who are considering a life-changing procedure. It’s a big deal and a big decision. Once your patient is in front of you, trust is much easier. But, in medical marketing, we know that trust in the eyes of the general public, is a tough nut to crack. That’s why we interject videos like these throughout our marketing programs. They are simple, affordable and project a degree of trust and first class patient care that is difficult sometimes to cultivate in the public. Any social marketing program for medical-related procedures like Ophthalmology Marketing or Plastics, Dermatology or Dentistry, it is critically important to broadcast a degree of the patient experience that each benefactor of your procedures would get. Whether your marketing program is medical, legal, automotive, industrial, or any type of retail, consider patient testimonials. They build a trust that you as a marketer can always use a boost. You can view this video at http://www.youtube.com/watch?v=vsX5hNaw7qo. Special thanks to Wayne Bowman and Jay Smith, my crazy-talented team!
Maximizing Efficiency Through Integrated Marketing Auto dealers are aggressive advertisers, but because much of their revenue comes from sources other than just vehicle sales (service, financing, customer satisfaction), it’s more critical than every that communications channels work together. For Ray Varner Ford, Colloredo and Associates has integrated a number of communications tools so they work more efficiently together–and get customers to come back to the dealership routinely for service as well as new vehicle sales. Elements include content for an all-new website, an ongoing blogging and social media program, new literature to promote service, and radio/TV campaigns that reinforce key messages.
In An Integrated Marketing Program, Even The Smallest Details Matter GoGlamous is a blow dry bar—it doesn’t cut hair, it provides unique styling for special occasions. The concept is popular in major cities, but we were tasked with helping introduce it into Knoxville. We began by announcing the coming business, and explaining the blow dry bar concept through public relations, pre-opening advertising, direct mail, and social media. This integrated approach helped sell in the new business well before the owners opened the doors. We also developed the store’s tagline: “Make Every Day A Great Hair Day.” But we didn’t stop there. We helped fashion many of the environmental materials used every day by the stylists–the look book, signage, and store design. Everything was designed to work together to make clients feel special and pampered. Store graphics were also designed with line expansions in mind–GoGlamorous also offers manicures and makeup. We even helped store managers discuss with employees how to answer the phone so the brand would be reinforced with each client contact, and made sure all employees knew about the business mission so they could explain it consistently to people who weren’t familiar with GoGlamorous. Because in an integrated marketing campaign, all details matter. The launch culminated with a preview party, where local officials other salon owners were invited (GoGlamorous gets referrals from other salons, who’d rather focus the business on more profitable hair cutting), then with an aggressive media campaign to get the business off to a strong start.
The “Win-Win” Of An Educated Patient LASIK surgery is not something people take lightly. Often, the decision process can take months or even years. Campbell Cunningham Laser Center understands this. Colloredo and Associates has worked with CCLC to create an integrated marketing strategy based around patient education. We’ve learned that the more patients understand about LASIK, the more likely they are to come to us. It’s a situation that’s a “win-win” both for patients and the CCLC practice: The more people understand about the procedure, the more comfortable they are in making their decision to go ahead with LASIK. And as patients understand more about LASIK, the practice is better able to understand their needs and provide exceptional treatment. Our newsletter program is a key element in this process. It’s impossible to explain everything about LASIK in an ad, so patients, once they inquire, can be placed on our newsletter distribution. The newsletters address different issues regarding LASIK in a news format, providing clear information that increases patient understanding (print is also especially good for reaching older patients). We also refer patients to a comprehensive website to provide even more detail. The integrated education process helps each patient, whatever his or her decision, and it has improved the practice’s conversion rate significantly.
Upgrading To A Stronger Platform And Enhancing The Client’s Branding Message When Breathe Green, a Knoxville Mold Remediation company, approached Colloredo & Associates about updating their website, it was apparent that an overhaul was needed. The company’s previous website had been built on a Wix platform, which severely limited the ability to expand information and online features as the company grew. In addition, Breathe Green lacked imagery and detailed content about its capabilties. We eliminated these issues by creating a WordPress-based site that featured all-new photography and stronger content touting several of Breathe Green’s core services. An active Blog/News section, along with Search Engine Optimization, has allowed the site to quickly move up the ranks on Google in several of the company’s desired key search terms and phrases. The new site features a contemporary look coupled with Breathe Green’s environmentally-conscious theme. The site captures the company’s commitment to use only the safest products in mold remediation.