Upgrading To A Stronger Platform And Enhancing The Client’s Branding Message When Breathe Green, a Knoxville Mold Remediation company, approached Colloredo & Associates about updating their website, it was apparent that an overhaul was needed. The company’s previous website had been built on a Wix platform, which severely limited the ability to expand information and online features as the company grew. In addition, Breathe Green lacked imagery and detailed content about its capabilties. We eliminated these issues by creating a WordPress-based site that featured all-new photography and stronger content touting several of Breathe Green’s core services. An active Blog/News section, along with Search Engine Optimization, has allowed the site to quickly move up the ranks on Google in several of the company’s desired key search terms and phrases. The new site features a contemporary look coupled with Breathe Green’s environmentally-conscious theme. The site captures the company’s commitment to use only the safest products in mold remediation.
A Website Design That Integrated All Aspects Of The Practice Drs. Campbell, Cunningham, Taylor & Haun is one of the oldest opthamology practices in East Tennessee. For generations, the practice has been known for its patient care–and its willingness to invest in new technologies to keep the firm at the top of the profession. Colloredo & Associates was asked to help convey this message through a brand new website. Our comprehensive redesign helped CCTH accomplish several objectives to maintain its position as a premier eye care provider. The practice was the first in its area to have a website and it quickly became evident that persons of all ages responded to the readily-available information online. So, as the practice grew and website capabilities grew, the website for the practice grew. Since this expansion occurred over a number of years, site organization wasn’t optimal for viewers or for search engines. A redesigned that integrated all aspects of the practice and new online technology was needed. Today, the website has many features that help in patient recruitment and patient experience, including: • A patient Portal for online management of patients’ information and appointment requests. • Educational Videos to help patients and prospective patients better understand their condition. • Detailed information on the practice’s general disease management, retina specialty, LASIK center, general surgery center, optical shop and cosmetic procedures. • Interactive location maps complete with directions and photos of the buildings. • Highly active Blog/News section. • Social Sharing • Resumes and stories of each of 9 doctors. […]
Integrated Marketing generally means all elements of communications are working together. On the surface, all the words, graphics, design, mood, vibe, everything are working in a clear, concise and consistent voice. It’s common sense. But, for marketing, it’s not easy. Generally, if you’re message is not consistent, the trust you have built in the market through hard work is diminished. And trust is a difficult thing to earn. Colloredo & Associates uses an integrated marketing approach in everything we do. For Drs. Campbell, Cunningham, Taylor & Haun, that means that we’re assembling the messages of some 6 different marketing entities, in multiple market platforms and consistently branding each and every message. Our Ophthalmology websites, our Ophthalmology brochures, our Ophthalmology radio, television, newspaper and billboards are all working together. They are all telling the same story, just in a different medium. The result is a successful, cohesive program. Built for patient recruitment.