In my opinion, this is simply where advertising is headed. At least, I hope. Companies today, including myself, are infatuated with the “here’s what we do” approach in advertising. Yes, that story needs to be told. But, in a sense, sometimes you have to take a look outside the box...
Author Archives: Bob Colloredo
Talkin’ (To) My Generation
Four generations have to coexist in today’s workplace and world. And you have to make each understand you. Recently, we heard a college professor complaining about the lack of manners that his students have these days. Instead of listening to his lecture, they’re surfing the net, texting each other, and,...