When board-certified Nurse Anesthetist Eman Dahmani decided to make her “second” career about helping others look better, feel better and add a whole new level of confidence, she looked to the aesthetics industry to see what might be best for her.
The New Orleans native quickly found training on injectables to become her passion and soon started her own business offering neurotoxins and, soon after, fillers. Her unconventional way of building her business was through a mobile concept. Through word-of-mouth and Instagram, she soon began being the most convenient and available injector in the greater Detroit area.
Word got out and business grew at a rapid rate. Soon, she decided to revert back to the traditional brick ‘n mortar business model and opened her doors in June of 2021. Pristine Rejuvenation now offers more than injectables. The practice also offers chemical peels, hair rejuvenation, Kybella neck lift and more.
Today, many “like” businesses are teaming up in a one-stop location to meet the needs of demographically similar individuals. Her location is inside Sola Salon Studios where she shares the building with hair stylists, tanning specialists, lashes and waxing professionals and more. Sola Salon Studios has capitalized on this unique concept and by simply marketing within the building, Eman can now build her business efficiently through referrals brought in from inside her very own building!
Many other similar building concepts are taking advantage of this innovative setting. Doctors’ professional buildings have been around for a long time. But, today, gaming, bars and restaurants, specialty stores and others are benefiting from being able to court their very own customers from within. This unique opportunity allows for less external marketing expenditures and thus, less of a patient or customer acquisition cost.
Would your business benefit from this model? Check it out. We suggest you Google locations near you and see for yourself if that opportunity is available.
With Eman, this was a very intelligent step toward building her business.