Colloredo & Associates proud to be part of East Tennessee Ophthalmology practice’s development of community eye care centers.
Following the successes of their first four locations, Drs. Campbell, Cunningham, Taylor & Haun have opened EyeCare Optical—Hardin Valley, the fifth location serving communities throughout East Tennessee.
EyeCare Optical is a marketing concept created, in part, by Colloredo & Associates that allows comprehensive eye care practices who specialize in Ophthalmic care to better serve smaller, more local communities.
“We have been working with Drs. Campbell, Cunningham, Taylor & Haun for over 20 years and have seen a lot of changes in the way we market healthcare,” explains Bob Colloredo, president of Colloredo & Associates. “The most significant is the changing patient culture. Today, patients are less willing to travel distances and park in a garage to visit professional buildings. They are now more apt to visit a shopping center where they can park out front and access the building easily. They are also less likely to wait long for their appointments. EyeCare Optical provides that curbside convenience with world-class care. This concept is just now starting to become popular.”
Each EyeCare Optical is designed to offer complete eye exams and diagnosis and treatment of eye diseases, such as, cataract, glaucoma, diabetic retinopathy, macular degeneration and more. In the event that more specialized care is recommended, doctors of EyeCare Optical can refer within the practice to one of several Ophthalmic specialists. Contact lens and glasses prescriptions may also be filled with state-of-the-art lens technology and the latest in fashionable eye wear.
Colloredo & Associates helped pioneer the concept in East Tennessee with 5 EyeCare Optical locations, serving the communities of Fountain City, Maryville, Sevierville, Farragut and, now, Hardin Valley. Colloredo & Associates is also working with Magruder Eye Institute in Orlando, Florida to launch a similar concept in the area with their first location in Lake Nona, the fastest growing community in Florida.
Colloredo & Associates is a fully-integrated marketing and advertising firm, specializing in logo and branding development, internal and external advertising campaigns, digital marketing (website design, social media, Search Engine Optimization and Search Engine Management), and marketing consultation. The company has deep experience in medical, financial, real estate, automotive, construction and many more industries.
