If you are a physician marketing your Ophthalmology practice or any other practice, one of the challenges is creating a trust with patients who are considering a life-changing procedure. It’s a big deal and a big decision. Once your patient is in front of you, trust is much easier. But, in medical marketing, we know that trust in the eyes of the general public, is a tough nut to crack. That’s why we interject videos like these throughout our marketing programs. They are simple, affordable and project a degree of trust and first class patient care that is difficult sometimes to cultivate in the public. Any social marketing program for medical-related procedures like Ophthalmology Marketing or Plastics, Dermatology or Dentistry, it is critically important to broadcast a degree of the patient experience that each benefactor of your procedures would get. Whether your marketing program is medical, legal, automotive, industrial, or any type of retail, consider patient testimonials. They build a trust that you as a marketer can always use a boost. You can view this video at http://www.youtube.com/watch?v=vsX5hNaw7qo. Special thanks to Wayne Bowman and Jay Smith, my crazy-talented team!
Integrated Marketing generally means all elements of communications are working together. On the surface, all the words, graphics, design, mood, vibe, everything are working in a clear, concise and consistent voice. It’s common sense. But, for marketing, it’s not easy. Generally, if you’re message is not consistent, the trust you have built in the market through hard work is diminished. And trust is a difficult thing to earn. Colloredo & Associates uses an integrated marketing approach in everything we do. For Drs. Campbell, Cunningham, Taylor & Haun, that means that we’re assembling the messages of some 6 different marketing entities, in multiple market platforms and consistently branding each and every message. Our Ophthalmology websites, our Ophthalmology brochures, our Ophthalmology radio, television, newspaper and billboards are all working together. They are all telling the same story, just in a different medium. The result is a successful, cohesive program. Built for patient recruitment.