It’s easy for technically-oriented companies to overcommunicate when first introducing themselves to prospects. And while a “here’s how we do it” approach works well once a conversation has been established with a potential customer, too much information can be overwhelming at first.
So for Perfection Group, a design/build firm, Colloredo & Associates chose a simplified approach–a series of postcards that used slightly offbeat messages to drive home the benefits of working with Perfection Group.
The campaign was based on techniques that Perfection Group salespeople had been successfully using to generate leads with simple, “break the ice” interactions. We used intriguing photography and headlines with hooks based on common industry problems. Mailers were sent in advance of cold calls, and salespeople reported that the cards helped deliver a quicker path to a relationship.
Each card takes a specific focus of the business and exploits it to show the market the kinds of benefits of working with Perfection Group. Each service category has been covered and, over time, can be used in a successive mailings.
Today, multiple divisions have turned to the postcard campaign to help get their salespeople in front of prospective clients. And they are finding a more receptive audience.
All from a few simple postcards.