Client: Foothills Bank & Trust
Project: Integrated Marketing Program
A Successful Launch For A New Bank
Foothills Bank & Trust tapped Colloredo & Associates for its brand launch as the bank began operations. We develop an integrated program that included collateral materials, television, radio, and newspaper, targeted specifically to communities in West Knoxville and Maryville where the bank would draw its customers.
Our integrated communications approach made sure that the bank delivered a consistent message across all media, reinforcing the brand and significantly improving recall. To make even more impact, advertising offered extremely aggressive rates for new accounts, driving even more business.