Knoxville Marketing Agency

Optical Lobby Internal Signage     

Client: EyeCare Optical - Oak Ridge

Project: Internal Signage Design

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EyeCare Optical is a East Tennessee vision center focused on providing excellent eye care to all residents in the Knoxville area. Upon opening their seventh office in Oak Ridge, they tasked Colloredo & Associates to design compelling interior graphics that reflect both the brand of the practice and the local aesthetic of Oak Ridge.

As the EyeCare Optical brand grows into more East Tennessee cities it became important to maintain a trusted, “hometown” feel to the practice. We achieved this by incorporating photography from Oak Ridge that highlighted notable locations and the unique personality of the city. Ultimately though, this is still a medical practice and reinforcing the reputation and education of the practice is also a priority, so we incorporated doctor profile signs for all of the M.D.’s and O.D.’s that visit that location and added a logo sign for Drs. Campbell, Cunningham, Taylor & Haun – the parent company to EyeCare Optical and a well-known name in the optical industry.

"Signage projects are always enjoyable to work on and this one was no different. Anytime you can take a blank canvas, in this case it was the bare walls of their lobby, and then transform it into something tangible, it is an amazing experience. After exploring several art directions with the client, we came up with a design that was informational, inviting, and a breath of fresh air. On the day of the installation it was rewarding to see the excitement from the staff build as each new art piece was placed on the walls. They now have a beautiful, inviting lobby to welcome their patients.”

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