Client: Associates in Otolaryngology of New Jersey
Project: Brand Identity
- Project Elements:
- Branding
- Print Design
Many times, medical practices only have to open their doors toward success. Marketing and community relations often take a back seat. Such is the case with AONJ. The practice is owned by doctors who are highly skilled and have relationships that have been built on trust and success. Thus, there was no real need for marketing. To this day, the practice believes in providing the best patient experience and the growth will happen organically.
Today, several of the doctors wanted a facelift on their marketing. The practice had no concerted branding effort. In fact, there really wasn’t an official logo. The importance of this finding is that in today’s environment, your web presence can be your very best channel for bringing in patients. No longer will people rely on road visibility and referrals to find their specialists.
AONJ asked Colloredo & Associates to build its new branding platform. After several iterations, the logo was original art, easy to identify and brought about a professional attitude sorely missed in their previous marketing. Once the logo was built, the entire communications package including internal and external documents quickly came to life. Today, the practice has a highly professional look and appearance and now has a marketing package for referring doctors.
"Building a new logo and branding option for a medical practice is always a challenge. It's like choosing your own signature. But, once that logo is built, the color scheme and the branding profile is in works, everything comes easier. All your communications match. And employees as well as external partners already have a direction when starting a new venture. It truly is a time and materials saver."
Bob Colloredo has been working for advertising agencies since the 1980s. In 2006, he took a leap of faith and started his own shop, Colloredo & Associates, Inc.
He hasn’t looked back.
Colloredo & Associates has grown from a one-man business to a full-service, integrated marketing and advertising agency with 10 professional staff members, including both industry veterans and talented young stars. The company serves clients from Florida to New York City to the West Coast from its home office in Knoxville. And the shop is definitely on a growth path, more than doubling in size in the last four years.
