Client: Atlanta Face & Body
Project: Website Design
- Project Elements:
- Website Development
- Patient Recruitment
- E-Commerce
Building websites is tough. There’s just no getting around the fact that every potential communications message you’d like to deliver to prospective clients and, yes, current clients, should be accessible within your website.
For medical-related business, that’s a real challenge. We have marketing information, patient records, appointment booking, patient recruitment, treatment information, employee recruiting and even a store! The challenge is that every page, every message must adhere to the branding standards set forth by all other forms of communications and it must be productive and engaging.
The hardest part is creating a website that has interesting, informative AND SEO (Search Engine Optimization) friendly content. It takes a lot and, frankly, very few medical practices can achieve this with in-house personnel. In fact, very few marketing companies can achieve top level websites.
Atlanta Face & Body looked to Colloredo & Associates to achieve just that. All the content including photos, videos, copywriting, shopping cart development, candidacy tests, BLOG, treatment pages, and more were created by Colloredo to help Atlanta Face & Body build a robust and growth-oriented plastic surgery practice. The website, an always living, breathing and growing organism, has been a major part of that success.
Today, the advertising can send qualified leads straight to a website that will welcome the visitor, allow them to read about the treatment options of interest, get to know the providers, find out if they are a candidate for key procedures and even order product and treatments. Visit Atlanta Face & Body and see for yourself!
"Our strategy for sending a beautiful gift to VIP patients is two-fold. One, we want to thank the patient for their inviting friends and family to the practice. Two, we want to make them feel special as part of a family on a journey to better health, beauty and confidence. If we do these things and do them professionally, our client practices will grow exponentially."
Bob Colloredo has been working for advertising agencies since the 1980s. In 2006, he took a leap of faith and started his own shop, Colloredo & Associates, Inc.
He hasn’t looked back.
Colloredo & Associates has grown from a one-man business to a full-service, integrated marketing and advertising agency with 10 professional staff members, including both industry veterans and talented young stars. The company serves clients from Florida to New York City to the West Coast from its home office in Knoxville. And the shop is definitely on a growth path, more than doubling in size in the last four years.
