Client: Ray Varner Ford Automotive Dealership
Project: Integrated Marketing Campaign
Maximizing Efficiency Through Integrated Marketing
Auto dealers are aggressive advertisers, but because much of their revenue comes from sources other than just vehicle sales (service, financing, customer satisfaction), it’s more critical than every that communications channels work together. For Ray Varner Ford, Colloredo and Associates has integrated a number of communications tools so they work more efficiently together–and get customers to come back to the dealership routinely for service as well as new vehicle sales.
Elements include content for an all-new website, an ongoing blogging and social media program, new literature to promote service, and radio/TV campaigns that reinforce key messages.