Knoxville Marketing Agency

Product Catalog     

Client: SWI Machinery

Project: Product Catalog

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SWI Machinery is an international retailer for heavy metal machinery specializing in folding and slitting machines and their accessories. The client expressed a need for their company to have a printed catalog that they could share with potential customers while presenting at tradeshows and to have as a leave-behind piece for existing customers who may be interested in adding more SWI machines in the future.

This 8.5″ x 11″ staple-bound book provides the perfect balance of compact yet informational data for both new and existing customers. By showcasing each machine’s unique capabilities, complementary machines, and high-quality photography, this catalog has become a staple piece in selling machines.

"We were able to shoot all new product photography for this piece which became a crucial element when using this as a sales piece. You can't just bring a 2-ton machine with you so having high-quality, descriptive images really becomes the driving force when selling the customer on one of these machines."

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