EyeCare Optical, a division of Drs. Campbell, Cunningham, Taylor & Haun with offices in Knoxville, Maryville, Sevierville, Fountain City, Hardin Valley, Oak Ridge and soon in Powell, has now launched a new designer brand line known as Optique 865. This new line of frames is among the first of its kind in the country in that they are personally selected, designed and built by the doctors here.
This new line of fashionable eyewear can be seen on EyeCare Optical’s Website. Patients can view the different options and have a favorite in advance of their appointment. Each office of the practice carry Optique 865.
“I am very proud of Drs. Campbell, Cunningham, Taylor & Haun for taking this initiative to provide frames that fit our lifestyle in East Tennessee,” says Bob Colloredo, President of Colloredo & Associates, the marketing agency for Drs. Campbell, Cunningham, Taylor & Haun. “It’s a big deal in that by offering a standardized line of fashionable and affordable frames, we have something we can package for prospective patients so they have a better idea of cost and fashion options. It’s a big win for patients of all ages.”
A client of Colloredo & Associates for over 20 years, the practice has seen many firsts over this time. The first “First” was the First on-site ambulatory surgical center (Eye Surgery Center of East Tennessee) in Tennessee. The second First was the First on-site LASIK vision correction surgery center (Campbell Cunningham Laser Center) while the doctors were the first to perform the procedure in Knoxville. The practice was also the first to perform a premium lens option for cataract microsurgery.
“We’re always amazed at how the doctors reach out to the forefront of technology, convenience and overall patient experience for the betterment of everyone involved,” explains Susie Norris, Creative Director for Colloredo & Associates. “Now, we can create a more personable experience for patients and allow that lifestyle branding come to life. We are very excited to see this come to life.”