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Plastic Surgeon Referral Gift     

Client: Atlanta Face & Body

Project: Ambassador Gift Box

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  • Project Elements:
  • Branding
  • Print Design
  • Direct Mail
  • Patient Retention

Probably the most challenging of all marketing initiatives for medical spas is the cost of patient acquisition. By factoring in the cost of marketing, personnel to answer phones, etc., the cost per patient is typically around $45-65 each. More in larger markets. 

Our Colloredo marketing team takes pride in being able to help our clients build their business through clever and innovative programs. However, we also recognize the challenges of marketing expenses and keeping the cost down is paramount. 

So, there are two areas that are helpful to keep the cost down per dollar earned:
1. Client Retention Programs
2. Word-of-Mouth Ambassador Programs

The cost of retention and word of mouth is ALWAYS less than external marketing for cost of treatment. For Atlanta Face & Body, we like to congratulate our patients for a job well done for referring friends and family. Typically, we will have in person events for these VIP patients. Since COVID, we have decided to send packets that let them know how they have contributed to the success of the practice as well as a thank you gift. 

These wonderful reminders of the value of the patient to the practice are also reminders of setting appointment for next treatment. 

As a firm recommendation, it’s always good to not forget your current patients and always encourage them to invite friends and family.

"Our strategy for sending a beautiful gift to VIP patients is two-fold. One, we want to thank the patient for their inviting friends and family to the practice. Two, we want to make them feel special as part of a family on a journey to better health, beauty and confidence. If we do these things and do them professionally, our client practices will grow exponentially."

Bob Colloredo - President

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    Colloredo & Associates is a Marketing and Advertising agency based in Knoxville, Tennessee. The marketing firm specializes in branding and multimedia campaigns, print literature, website design and promotion, social media programs, broadcast television and radio production, media planning and placement. Contact Bob Colloredo today to learn more about your advertising and marketing opportunities.

    Colloredo & Associates

    12748 Kingston Pike
    Suite 104
    Knoxville, TN 37934

    Phone:
    (865) 288-3467

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    12748 Kingston Pike
    Suite 104
    Knoxville, TN 37934

    Phone:
    (865) 288-3467

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