Whether it is developing marketing programs for a machine that cuts 16 gauge sheet metal to the nearest .0002″ or strengthening the ground below an 8-story building, the same principles apply. It typically starts with a professionally-conceived name and branding platform. From there, all marketing should live up to the highest standards that were set forth by the company’s strengths. Our challenge to many companies is to go that extra mile to get the photograph, the logo design or the USP (Unique Selling Proposition) that allows the marketing message to convince the buyer to want more. The end game is typically more sales opportunities and pricing at a premium.