Client: SWI Machinery
Project: Product Catalog
- Project Elements:
- Print Design
- Photography
- Branding
- Industrial
SWI Machinery is an international retailer for heavy metal machinery specializing in folding and slitting machines and their accessories. The client expressed a need for their company to have a printed catalog that they could share with potential customers while presenting at tradeshows and to have as a leave-behind piece for existing customers who may be interested in adding more SWI machines in the future.
This 8.5″ x 11″ staple-bound book provides the perfect balance of compact yet informational data for both new and existing customers. By showcasing each machine’s unique capabilities, complementary machines, and high-quality photography, this catalog has become a staple piece in selling machines.
"We were able to shoot all new product photography for this piece which became a crucial element when using this as a sales piece. You can't just bring a 2-ton machine with you so having high-quality, descriptive images really becomes the driving force when selling the customer on one of these machines."
Bob Colloredo has been working for advertising agencies since the 1980s. In 2006, he took a leap of faith and started his own shop, Colloredo & Associates, Inc.
He hasn’t looked back.
Colloredo & Associates has grown from a one-man business to a full-service, integrated marketing and advertising agency with 10 professional staff members, including both industry veterans and talented young stars. The company serves clients from Florida to New York City to the West Coast from its home office in Knoxville. And the shop is definitely on a growth path, more than doubling in size in the last four years.
