Client: Nortec
Project: Trade Show Booth
- Project Elements:
- Print Design
- Industrial
Nortec is regarded as the industry leader in the design and manufacture of Refrigerated Compressed Air Dryers. While preparing for a trade show, the owner requested a booth design to show a sampling of their machines.
The clean, modern design of this trade booth reflects the cutting-edge technology that Nortec brings to the industry and provides an eye-catching backdrop and conversation piece for clients. The product imagery also provides high-resolution reference images that can be used to aid in selling machines that are only made to order or are too large to transport.
"Trade shows are the absolute best way of companies to directly connect with their prospective customers. Remember, first impressions are always remembered. That's why we put a lot of emphasis on the big graphic and clever use of a logo and many times a slogan. Then, the salespeople can build relationships after that positive first impression."
Bob Colloredo has been working for advertising agencies since the 1980s. In 2006, he took a leap of faith and started his own shop, Colloredo & Associates, Inc.
He hasn’t looked back.
Colloredo & Associates has grown from a one-man business to a full-service, integrated marketing and advertising agency with 10 professional staff members, including both industry veterans and talented young stars. The company serves clients from Florida to New York City to the West Coast from its home office in Knoxville. And the shop is definitely on a growth path, more than doubling in size in the last four years.
